Simple Balance Nutrition was founded by Yeting, a dietitian with over 10 years of experience and a mother of three. The practice focuses on providing science-based nutrition advice to help parents navigate mealtimes and raise children with a healthy relationship with food. Yeting specializes in childhood nutrition and helps families make mealtimes more peaceful by offering practical, evidence-based strategies. Her philosophy emphasizes simple, balanced meals, flexibility, stress-free environments, and integrating family cultures and habits into nutrition plans.

Before founding Simple Balance Nutrition, Yeting worked in chronic disease prevention and healthy weight loss. After becoming a mother, she realized there was a lack of reliable information on childhood nutrition, which led her to specialize in this field. She is dedicated to empowering families with the tools and knowledge to improve their children's eating habits, prevent chronic health conditions, and nourish their minds and bodies mindfully.